The Pro V1 and V1x series of golf balls have been examined and reworked with the latest technology available to Titleist, to produce their most advanced and best performing golf balls yet – the brand new 2017 Pro V1 and Pro V1x.

The 2017 Pro V1 now possesses a Next Generation 2.0 ZG Process Core that has lower long game spin and a faster ball speed, while maintaining the soft feel and short-game performance that players demand. A 352 tetrahedral dimple design adorns the golf ball as well, which produces a penetrating trajectory.

The 2017 Pro V1x features a ZG Process Dual Core and has been enhanced by a 328 tetrahedral dimple design that produces a high trajectory during flight, with its most consistent flight thus far.

Experience a confidence boosting, softer feel with a Urethane Elastomer cover system used on both models. The cover is precisely formulated to deliver Drop-and-Stop greenside control that allows golfers to hit it closer to the hole. Longer-lasting durability is another draw of the cover, ensuring the golf balls remain whole, and in play for a much longer period of time.

Want a lower, more penetrating trajectory, with a decidedly softer touch? The Pro V1 is the model to suit that need. The Pro V1x, on the other hand, flies higher, has a firmer feel, and spins more on iron shots. The differences in flight, feel, and spin between the golf balls allows golfers to pick one that will better suit their style.

“If a golfer hits a number of golf balls, they will fly through a ‘window’ in the air. What we’ve done with 2017 Pro V1 and Pro V1x is make that window smaller, which is the result of a more consistent flight,” Bill Morgan, Senior VP, Titelist Golf Ball R&D, said. “We know golfers depend on that consistency on every shot in their round.”

Jordan Spieth played the Pro V1x for the first time in competition and won the Australian Open in November 2016, and had this to say about it: “I put new Pro V1x in play in Australia and in the first week we won. What I noticed immediately was the improved flight. It held its line in the crosswinds better.”

Two weeks after Spieth’s win, Brandon Stone played the Pro V1 in his victory at the European Tour’s Alfred Dunhill Championship.

Even Adam Scott has switched to using the Pro V1, and said: “I think the remarkable thing with the new Pro V1 is how far it goes now. I’m hitting it longer than I ever have but I also have that soft feel like when I grew up playing a balata golf ball – it’s incredibly soft.”

The new Titleist golf balls will be available in golf shops beginning February 1, 2017.

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